Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!
I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.
1. Personal vs. Private
A Facebook Profile and Business Page are (nearly) mutually exclusive and lead very separate lives providing you always remember to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is friends with you, if you are still concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook gives you the flexibility and control to do this.
On the flip side, putting yourself in the shoes of your family and friends, they probably don’t want to see an update on your business every time they log in to Facebook same as you wouldn’t want to read about a friend’s job every time you did. Of course, if they have chosen to Like your Business Page then it’s a different story but keeping the two separate in the first place gives everybody the option and upholds an individual’s preferences.
Thereafter you have one universal log-in and there is no limit to the number of Pages you can create and administer.
2. It’s Not About You!
There is nothing more frustrating than clicking on a Facebook icon on a website for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you don’t have a handle on how to use Facebook for business. I have lost count of the number of times this has happened to me and when it does, rather than taking the time to find out if there is in fact a separate Page, I simply turn off and close the webpage.
I am not personally in the habit of sending friend requests to people I don’t know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook follow button on a website and sent a friend request. This has now been accepted. BUT I still don’t receive business updates, but rather the photos, comments, friend updates, etc. of not only the person in question but their friends as well who I equally don’t know from Adam. Have I made my point?
3. Brand Newsfeed
A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your success in reaching and engaging with people. Think of it as a person’s inbox to which you deliver your entire Business Page related news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it is far less time-consuming to keep up to date and a sentence or two is all it takes for you to potentially obtain new Fans and increased exposure.
But let’s also not forget the reverse, because what you read from others in your own Page Newsfeed will not only provide a wealth of inspiration and material for your own content ideas but also provide further opportunities for you to comment on the posts of others and be seen by their Fan/Friends.
The bottom line is that without your Page Newsfeed, you wouldn’t be seen or noticed on Facebook – it really does embody the Domino Effect!
In essence, your Page Newsfeed equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.
Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.
4. Tagging & Commenting As Your Page
Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?
Well it’s a good job that this isn’t the case – another highly advantageous feature of Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximising the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.
5. The Sky’s The Limit!
Did you know that a Facebook Profile is limited to 5,000 friends? Not that I know anybody with that number and if I did, I’m pretty sure they’d be too thinly spread to ever spend any time with yours truly!
A Facebook Business Page is a different story with no limit to the number of Likes it can receive. Whilst 5,000 friends on a Facebook Profile might be met with scorns of derision about its authenticity, if you’ve got 5,000 or more Likes on your Business Page you’re going to be held in pretty high regard. But why stop there?!
6. Google Search Results
Whilst it is key that your online activity focuses on driving traffic back to your website, Social Media is the lifeblood of your overall online presence. Facebook Pages are indexed by Google which means that they are optimised for search engines. So the more active you are the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.
7. And The Winner Is…
Who doesn’t love a freebie?! Contests/Competitions are a great way to build engagement with your followers/Fans and also incentivise other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business.
They are, in my humble opinion, one of the most fun and creative Facebook Business Page features and something else that a Facebook Profile cannot offer. The main reason for this is that they are generally only available via Apps or Advertising which Profiles do not offer the software for and, in the case of Apps, generally only installable to Facebook Tabs (see 12.), another exclusive Business Page feature.
Contests are a really effective way of incentivising people to share your Business Page or content and grow your Likes. Enough said?
8. Featured Likes
This enables you to showcase the pages of other brands/businesses that you Like – providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.
Simply clicking on the ‘Like Pages’ link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies & Organisations. Of course, businesses similar to you or those whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.
9. Business Page Owners
As with the content management system of a website, an Administrator of a Business Page can delegate administration rights to other Facebook account holders with a tier of different permission levels, which as well as allowing you to work smarter and free up your own time to focus on other areas of your business, provides an additional level of security because you don’t have to give them the username/password for your own Facebook account.
10. Featured Business Page Owners
You can also make anybody who is already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will simply associate them with the Business Page by displaying their Facebook Profile Picture in the About section of your Business Page and also state that they are a Business Page Owner on their Facebook Profile. For my own business, the benefit of this is to allow people to see who the people in the business are, in the same way as the About Business Page of a website does.
11. Business Showcase
A Facebook Business Page allows you to display such information as your business’s opening times, location map, telephone number, email address(es) and website address(es), etc. without compromising any of your personal contact details, such as a mobile number, Gmail address, etc.
In the website section you can also add up to three addresses of your choosing in addition to your business site – some suggestions are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.
You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.
12. Tabs & Apps
Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!
One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).
13. Advertising & Promotions
Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!
Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.
Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see 19.).
Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.
14. I’m just Checking in!
The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.
Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!
This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.
Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.
You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.
Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.
Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!
Do you use the Facebook Notes tool – if so, what for?
16. Import Contacts/Invitations
As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?
There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.
17. Link Your Business Page To Twitter
If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!
18. Unique Username
A unique username or Vanity URL, such as Facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.
Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).
19. Analyse Your Page’s Activity
Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.
As defined by Facebook, “Insights provides Facebook Business Page owners… with metrics around their content. By understanding and analysing trends within user growth and demographics, consumption of content, and creation of content, Business Page owners… are better equipped to improve their business with Facebook.”
Ultimately, Facebook Insights provide a platform for something you should really be checking anyway – what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.
Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!
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Event planning or meeting planning companies supervise and coordinate the strategic and logistic activities necessary for the production of events.
Event planning includes planning the budget of the event, selection of dates and establishing alternate dates, selection and reservation of the event site, acquiring permits (alcohol permits, insurance licenses, etc), and arrangement of transportation and parking for the attendants.
Event planning may also include;developing a theme for the event, arranging for audio systems, arranging décor for the site of the event to match its theme, arranging tables, chairs, and tents, event support and security, catering, police support, fire safety arrangements, arranging portable toilets, arrangement of parking and signage for the attendants’ convenience, emergency plans, arranging support from health care professionals and aid stations, and clean-up after the event.
The most important step in planning of any event is to determinethe purpose of the event, whether it is for a wedding, a company meeting, festival, graduation ceremony or any other event. After this step, the planner can plan accordingly and make arrangements that would be suitable for the particular event. The event planner needs to choose entertainment, location, guest list, audio system, food, seating and theme. The location for an event depends on the type of event, but the most preferred locations are hotels, convention centers, and reception halls.
An event planner must manage time wisely for the event, and also the length of preparation needed for each event, to make each event a success.
Sustainable event management is the process of event planningemployed to plan an event with a reason of particular concern for particular environmental, economic and social issue. Sustainability in event management requiresdecision making in the planning that is socially and environmentally responsible.This involves incorporation ofmyriad sustainable principles in all levels of event organization. Sustainable event management aims to ensure that an event is hosted responsibly. It represents the total package of interventions at an event, and must be done in an integrated manner. Event greening needs to start at the inception of the project, and must involve all the key role players such as clients, organizers, venues, sub-contractors and suppliers.
Event planning companies Chicago offers are rare as event planning is a new trend, and not many event planning companies Chicago has are well experienced in this profession. Companies providing professional services in meeting planning Chicago has are new and many of them provide only basic services. Meeting planning Chicago companies offer might be of good professional caliber, but one must be careful in making the right choice, as many companies are still too inexperienced to be trusted for good service.
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Successful marketing experts and movie lovers have more in common than you might think. Both look for films that can do 2 things. Of course, they want to be “entertained.“ But they also look for a meaningful “take-away” message, something deeper that speaks to the heart. Films that portray the PR and marketing industries can be a powerful and effective place to pick up new business techniques, or at the very least a little inspiration. I like this strategy because it get me motivated – without making me leave the couch.
How many of you might be in the same boat?
If you are, than you are in luck. Below is a list of 8 movies that you should watch. If you have already seen them, take the time to revisit. You might learn something new.
BROADCAST NEWS--This is a movie specifically about news and broadcasting. It involves the inter-personnel relations with A-list people and those beneath them. It sends a good message about who you are on the inside. It speaks on how others use ethics and morals to sell a story. Definitely worth a watch for anyone in sales and marketing. It offers some good tips on how not to “sell out”, when so many do for a story.
THANK YOU FOR SMOKING–This movie is a real study about marketing in politics. How some people will do anything to make a sale and get ahead. It follows Nick Naylor, a man who goes to amusingly offensive lengths to promote smoking on TV and in movies – a questionable marketing strategy to be sure, but nevertheless worth the watch.
THE SOCIAL NETWORK–This came out in 2010. If you haven’t seen it yet, you should. It’s got the whole package. It also has a great message at the end. It shows how Facebook got started. It also shows how success can ruin some people’s lives. You also learn how some people can sell you out rather quickly in business. It’s got some great marketing techniques, as well as a some good moral messages.
JERRY MAGUIRE— It’s a message about how staying true to who you are will ultimately win the day, especially when you are surrounded by those who sell their souls on a regular basis. Tom Cruise’s career
BABY BOOM— I remember seeing this when I was younger. Diane Keaton’s character proves you can have it all, provided you remain committed and tenacious. The subject of a woman competing in a man’s world is particularly engaging. It shows how Diane’s character continues to say true to who she is, as a mother and a business woman, especially when so many around her are . It’s worth the watch.
ALL THE PRESIDENT’S MEN–If you have read the book, this is one movie that stays true. This is one rare occasion where book and movie are equally as good.
THE IDES OF MARCH — Young Ryan Gosling is exposed to the nasty underbelly of political campaigns and their ruthless communications strategies. This dark plot shines a positive light on the work most marketing teams do on a day-to-day basis. I know my firm doesn’t have a body count.
MAD MEN — Of course, this series isn’t a movie. But I felt that in a list of entertaining marketing-related media it had to make the list. A drama focusing on the life of a mysterious ad exec – the infamous Don Draper – it explores the golden era of American advertising without shying away from the social issues of the day. A must see for anyone in this crazy business.
Nowadays, creative digital marketing strategies are crucial for companies of any size. The ubiquity of Internet-enabled cell phones, tablets, computers, and the ever-expanding “Internet of Things” means that digital platforms are the most powerful place to communicate your marketing message.
Today when an individual is looking for anything – be it for business or pleasure – the Internet is the first place to search. Being mobile and being connected, 24/7, is easier than it has ever been. Even in an economic slump, not only will digital advertising persist, it will continue to grow. Internet marketing today is immeasurably more developed now, and for any budget-conscious business seeking to promote or advertise their products it offers promising returns for low-level initial investment.
Money speaks and online marketing is conventionally less costly than other methods of advertising. It also allows for more specifically targeting messaging, meaning the overall impact and influence is greater. The endeavor is managed at high-speed, while being more cost beneficial, compared to other offline presentations.
Another advantage to online marketing is that it does not mandatory to commit to a long period of time. The pay-per-click ads can be put on the Internet and taken off as quickly as a day-to-day process. E-mail can be decided on to be sent or not to be sent out, depending on monetary situations. Even when utilizing banner ads, the same applies. This type of promoting can commonly be debated so that the parties can agree on a favorable cancellation stipulation of 72 hours or so. This would never happen if you were instead using your local television facility or advertising in your local newspaper.
Beyond maintaining your website to assure the data is up-to-date, the essential online approach that demands considerable constant effort is the process of “Search Engine Optimization.” Understand online statistics and gain the ability to analyze online data pertaining to your company’s web presence. Digital marketing has gone mainstream but it’s up to you to keep pace with the crowd.
An impressive 98% of professionals in the field say that online and offline events are integrating. These thorough reports include feedback from occupational administrators in control of marketing in 339 significant companies and prominent corporations in North America and the United Kingdom. Nearly a third of the business CEO’s divulged that digital technical methods were currently entirely established into their advertising campaigns. At the same time around 10% were currently broadening the function of promoting their business, to launch advanced digital focused business models. The insightful marketers as in the past, form an explicit division between offline and online marketing regiments. Clearly, digital marketing has emerged as the main source of successful advertising in a digital world.
A lot of people believe that it is easy to work in public relations, media and marketing. However, they do not seem to realize how much effort you should really put in in making a career out of public relations and marketing. In addition to that, if you want to be successful at what you do it is important that you work on it and put in effort into it. Here are five tips that will help you to become an expert in public relations and marketing even if you are not one at the moment.
Be Active On Social Media
If you want to be an expert for public relations and marketing it is necessary that you are active in social media. Not only that this will come in handy for you to expand your social network, but you will also be able to see how either public relations experts work and what their perspective is. Moreover, you will be able to advertise your company and work on your marketing skills if you are always active on social media. That being said, certain companies expect that you are active in social media and willing to learn more about social media and use it from day to day.
Learn, Learn, Learn
If you want to become better at marketing, and that rule public relations expert, you will have to dedicate more time to learning. It is important that you learn more about marketing, but it is equally as important to learn more about social media and how you can manage public relations in the best possible way. Therefore, if you’re prepared to learn a lot about numerous different things, you will also be able to expect success within certain amount of time.
Expand Your Vocabulary
Expanding your vocabulary will not only help you become better at public relations and marketing, but it will help you in all spheres of life. Make sure you work on your vocabulary, so that you are able to express yourself more concisely and so that you are able to communicate the message. Remember, public relations and marketing is essentially all about communication. If you learn how to communicate in the most efficient way, you will undoubtedly become an expert at public relations and marketing.
Make A Draft
If you have a statement that you have to come across, were unable here that you would like to express, make sure you start with a simple draft of what you would like to communicate. Work on your communication, work on your oral skills, work on your vocabulary – it will ultimately pay off. You will become better at public relations and marketing, but you will also learn a lot about how to express yourself.
If you have a lot of things you would like to mention and communicate, the key is to organize them in such a way so that you are able to communicate your ideas in the best possible way. Remember, the organization of your thoughts and ideas is an equally as important as their realization.