Why Online Entrepreneurs Should Do Press Releases

Why Online Entrepreneurs Should Do Press Releases

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Are you interested in capitalizing on press releases for your online business? Press releases are valuable tools that can be used to help your business with many areas. There are quite a few potential benefits from press releases that you can take advantage of including: increased brand awareness, search engine optimization (SEO), creating buzz for a product or service, and more.

Not only can you get people to read the press release who might visit your website but you can create more traffic through search engine optimization as well. Indexing in search engines will bring you more traffic because people will be more likely to find your company in the top search results for targeted keyword searches.

Once you learn to capitalize on this way of getting information out for your company, you might find it beneficial to send press releases out for many reasons such as new product releases, seasonal promotions, changes in staffing, big industry news and more.

Press Release Benefit: Backlinks

Backlinks are a big benefit to press releases that a lot of people don’t really think about. Not only will people read your press release but search engines will as well. When your press release is syndicated, news organizations could publish it on their website which will create extra backlinks pointing to your website.

When you do a press release well, it’ll be syndicated to many sites. Those sites will all point to your site and if they’re relevant to your subject matter, this is pure gold!

Backlinks through highly ranked sites with good Google reputation will increase your own site’s profile and help you get more search engine indexing for valuable keywords.

Press Release Benefit: Credibility

A well-written press release will paint your company in a positive light. When a press release is written properly, it has the potential to draw positive attention to your site as a solid company worthy of business.

Press releases that are interesting and well-written will get attention for you and your business so if you don’t know how to craft one, it’s a good idea to either pay someone to do it for you or to learn to do it yourself.

There are services that will do press release writing and distribution as well as services who will take the press release you’ve written and distribute it for you. If you want to learn to write effective press releases you can find many online tutorials that’ll help you make the most of this very effective writing method.

Writing press releases and sending them out alone won’t be likely to get you enough business to sustain yourself but as part of your marketing strategy can be a wise thing to do especially during:

– product releases
– staffing changes
– pricing promotions
– changes to your industry
– announcing awards you’ve received
– advertising contests

When you have something newsworthy to tell and tell it in an interesting and effective way it can help you get more business, get more search engine results and build your company’s profile. Whether you do press releases yourself or have someone manage the process for you this is a news medium you should definitely take advantage of!

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Social Media Strategies that Fail to Render Results

Social Media Strategies that Fail to Render Results

social mediaImage by Sean MacEntee

An expert social media agency-Vizz Media explains that the social media platforms have emerged as a powerful tool for online branding and sales. A social media network, if used strategically, ties the various verticals of online marketing including search engine optimization and render astonishing results. However, the sad part of the story is that not too many social media agencies in India cultivate the right approach and strategy to create a brand impact with such a powerful online marketing tools.

Vizz Media highlights a few social media strategies that mispositioned your brand and yields unsuccessful results, because to form a firm foundation one should know what not to rely on.

Constant Updates: Social media network can take your company to the pinnacle of online marketing success if used wisely. The first and foremost objective of a social media agency to encourage potential customers to more frequently participate and talk about their brands. Unfortunately, this objective has created a myth of posting irrelevant content or frequent updates on their client’s fan page. To control the frequency of the posts is the first step of retention because it has been observed that people drop those groups, fan pages or twitter accounts that are monotonous, repetitive, too frequent and irrelevant.

Pushing Too Much Sales: Brands and social media agencies must understand the fact that a social media network, originally and basically a social platform where people relax, converse and refresh themselves from a day long work. When they follow a brand then what is that one thing they look for apart from the news feeds or another sales update from your brand? That one thing is the share of knowledge, wisdom and expertise which help your customers and make them feel special. So next time when you make a post come up with new interesting ideas that serves benefits to your brand as well as your customers and society.

Creating Brand Integrity: The success of social media also lies in the way a company conducts business. One should not forget that a social media network is an open platform where everything transparent and clear. A Brand identity is fragile, once you opt for a malpractice, then your whole efforts in order to create that brand shatters within a second. Therefore, carry your business with the sole philosophy of customer is the king, because then only a brand can win the favor of the king

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How To Choose A Corporate Event Planning Company

How To Choose A Corporate Event Planning Company

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Whether it is a small office meeting or a company-wide convention, corporate event planning can be a daunting task. However, hiring an event planning company can help ease the stress of the process, while also adding a level of expertise and experience to create an effective event. By coordinating all aspects of the event, a planner can help save time, and sometimes even money. But with so many event coordinators out there, selecting one can even be a stressful undertaking. Here’s some advice to consider when choosing a company to handle your next corporate event.

Initial Interview With Prospective Companies

A meeting with prospective event planning companies will start the process of selecting the planner for an event. This initial interaction with a company is important because it can answer a lot of questions about how the company operates and the personality of the people you will be working with. During this meeting, establish how communication will flow between you and the event planning company. If the company dedicates one point of contact person for your event, it is more likely that your questions and concerns will be addressed in a timely manner.

The initial meeting will also be more effective if you have determined some things about the event beforehand, such as the type of event you would like to host, an estimated budget, an estimated guest list and even some potential dates. This information will help the prospective companies come up with a realistic proposal. Make sure you understand the invoicing procedures and fee schedule of the company, and keep in mind that an event planner can help you stay within a budget.

Ask For Client Referrals

During the initial meeting with a potential corporate event planning company, ask for referrals from past clients who can attest to the company’s level of service and event success. You should be particularly interested in clients who hosted an event similar to the one you will be asking the event planner to coordinate. If the company is not willing to give out the names of previous clients, be sure to at least see a portfolio of past events. The longevity of the organization can also attest to the amount of experience its staff members have.

Consider The Range Of Company’s Services

The best type of corporate event planning company is one that handles all aspects of event production, from the initial idea to the clean-up at the end of the event. Therefore, it is important to consider the company’s range of services before signing a contract. Other tasks of corporate event planning include venue selection, set design, audio and video production, talent management, and writing. So, ask yourself if working with a particular company will be “one-stop planning” or if you will be required to handle some aspects of event planning.

Attend An Event

If possible, attend one of the potential event planning company’s upcoming events. This experience will give you first-hand insight into how the event planner handles stress, problem-solving and overall logistics during an event. You will also be able to see how all of the event elements, such as atmosphere and entertainment, come together.

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The Important Role Of Public Relations

The Important Role Of Public Relations


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Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.

Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

Public relations is effective in helping:
* Corporations convey information about their products or services to potential customers
* Corporations reach local government and legislators
* Politicians attract votes and raise money, and craft their public image and legacy
* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services

Public relations in present times employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.

As public image is important to all organizations and prominent personalities the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies provide important and timely transmission of information that helps save the face of the organization. In the words of the Public Relations Society of America (PRSA), “Public relations helps an organization and its public adopt mutually to one another.”

Experienced public relations agencies have formulation press releases into which they can plug the company news, as well as a targeted list of publications for their industry. Truly good public relations agencies generally have a good working relationship with key reporters, boosting their chances of getting coverage. Some public relations agencies deal only with large, established clients, while smaller boutique public relations agencies specialize in certain areas.

At present public relations as a career option exists in private companies or government institutions that actively market their product, service and facilities. Public relations training courses are widespread in educational institutions. According to the U.S. Bureau of Labor Statistics, there were 122,000 public relations specialists in the United States in 1998 and approximately 485,000 advertising, marketing, and public relations managers working in all industries.

Most public relations practitioners are recruited from the ranks of journalism. Public relations officers are highly trained professionals with expertise and knowledge in many areas, for example shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.

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How to Benefit from Hiring a Search Engine Optimization Firm

How to Benefit from Hiring a Search Engine Optimization Firm

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Before going into what a Search Engine Optimization firm does, let us first define what search engine optimization or SEO is. In ‘brick-and-mortar’ terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The ‘agent’ for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm.

SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engine’s ‘spiderbot’ to give your website a high relevance rating which translates into a high ranking in the list of keyword responsive websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of ‘just looking’ hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down.

What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies viz. another SEO company, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in the website or content. Although more sophisticated discernment algorithms are being implemented by the search engine’s ‘spiderbot’ to weed out unethical practices (e.g., embedding keywords in articles or content that do not have any logical connection), the keyword density still the key.

Some of the strategies that a Search Engine Optimization firm employs are as follows:

– Keyword Rich Domain Names
This is the most ‘no brainer’ strategy that a Search Engine Optimization firm could employ, yet is one of the most difficult to implement. The proposition of this strategy is that the best way to get a high ranking for a keyword relevant site is to embed the keyword into the domain name. For example, recipes(dot)com will obviously get top ranking when the keyword ‘recipes’ is used in the search box (as a side note, if you are looking for recipes, you might even just skip the search engine altogether and instinctively enter recipes(dot)com ). The problem with this strategy, of course, is that these domain names are probably owned by someone else already, in which case, the Search Engine Optimization firm could embed the keyword in a longer domain name like, e.g., mothersrecipes(dot)com or homecookedmealrecipes(dot)com , which, when combined with other SEO strategies could potentially even outrank recipes(dot)com.

– Content Optimization
In this strategy, the Search Engine Optimization firm ensures that the content is ethically filled with all the relevant keywords to which the website is responsive to. This is accomplished by framing the advertising copy around the keyword and making it appear as many times as relevancy allows, including the keywords in the text articles, etc. The Search Engine Optimization firm has several ways of determining the possible relevance rank of your website based on the level of content optimization.

– Meta-Tag Optimization
All websites use HTML in several parts of the website’s program. In the body of the HTML program are areas that the programmer uses, among other things, for remarks (e.g., to remind him what the code is all about). The content of these areas (called meta-tags) do not have an impact on how the website looks but is ‘crawled through’ by the search engine’s ‘spiderbot’ all the same. Because these meta-tags play a factor in the website’s relevance, a Search Engine Optimization firm will normally embed as many keywords as ethically allowed to into them.

In selecting the Search Engine Optimization firm that you will use to optimize your website, be sure to put a heavy premium on its experience and reputation. Also, avoid a Search Engine Optimization firm that engages in unethical (and illegal) practices just to increase the number of visitors to your sites. Avoid a Search Engine Optimization firm that is vague about how it is going to optimize your website. If it has nothing to hide, then it should be transparent as to what it is supposed to do. If you heard about a Search Engine Optimization firm through spam mail, do not even consider it. If the Search Engine Optimization firm charges you a low price without any clear specifics as to what it will do, walk away. Finally, make sure to canvass your requirements before selecting the Search Engine Optimization firm you will use.

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Netflix Brings TV and Video Streaming to the World

Netflix Brings TV and Video Streaming to the World

NetflixImage by theglobalpanorama


Netflix has recently expanded all over the globe, much like many other cable providers such as DirecTV and AT&T, and is bringing its streaming television service to over 130 new countries – a feat that is sure to change the company and challenge the industry for the better. However, after such a large endeavor, many are left wondering what will become of the more familiar Netflix experience and television at large.


Netflix is not the only provider to enter into this type of market or offer this type of service. Notable names, such as Hulu or AT&T, also stand out when thinking of successful mediums for this kind of television experience. Additionally, what is interesting and perhaps even necessary about this announcement is that it shows a willingness to provide and deliver at a global network level. However, even with this large expansion, Netflix still has yet to bring China into it its fold.


This expansion also brings into question how quality and pricing will be changed to support such an ambitious model. Even after this expansion, Netflix has still not fully developed their services to support local languages in some countries and only offers English. This issue, among others, brings some to worry about the company’s prices as they continue to change and broaden their horizons. Although no clear statements have been made to support this, it is always a concern that entering into a more global arena will negatively impact what existing customers will have to pay in the future.


Sensing this hesitation and uncertainty about this more global network, companies like AT&T are now ready to claim their own territory in the video streaming market. Already a well known service provider for streaming quality – with the addition of purchases like DirecTV and DirecTV Customer Service and the launch of online video-focused joint Otter Media – AT&T is able to offer a substantial service and package to the consumer. As these services are still in their more inchoate stages, it is yet to be seen if the company will try to bundle this service or to follow in the footsteps of the Netflix giant. Although it must be said that comments have already been made on behalf of AT&T’s position in this matter, highlighting that their relationship and experience with Netflix has given them the clear idea of what successes they aim to achieve.


After having stated the concerns, it must be shared that Netflix’s globalizing efforts ultimately usher in a whole new era of entertainment for the customer as well. For those still willing to participate, Netflix paves the way for a global network and is definitely a leader, in part by the notoriety of its original series and its general disregard towards stagnation. The new expansion from Netflix shows the customer that the changes are not over, but to be welcomed as Netflix gets one step closer to creating a universal platform for streaming television. As the “kinks” of this new wave of development soften, Netflix almost guarantees to use this new platform to deliver more enriching and binge-worthy content to satisfy its more exciting audience base.


Without any doubt, even after these expansions, Netflix still returns a strong competitor in the service that they are able to provide to newer and existing customers. What remains to be seen is if these new expansions can maintain the ever important quality and pricing that will make the changes worth their while in the first place. Either way, Netflix doesn’t seem to be showing any signs of slowing down.

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Facebook Business Page, Not Your Facebook Profile – Every Time

Facebook Business Page, Not Your Facebook Profile – Every Time


Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!

I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

1. Personal vs. Private

A Facebook Profile and Business Page are (nearly) mutually exclusive and lead very separate lives providing you always remember to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is friends with you, if you are still concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook gives you the flexibility and control to do this.

On the flip side, putting yourself in the shoes of your family and friends, they probably don’t want to see an update on your business every time they log in to Facebook same as you wouldn’t want to read about a friend’s job every time you did. Of course, if they have chosen to Like your Business Page then it’s a different story but keeping the two separate in the first place gives everybody the option and upholds an individual’s preferences.

Thereafter you have one universal log-in and there is no limit to the number of Pages you can create and administer.

2. It’s Not About You!

There is nothing more frustrating than clicking on a Facebook icon on a website for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you don’t have a handle on how to use Facebook for business. I have lost count of the number of times this has happened to me and when it does, rather than taking the time to find out if there is in fact a separate Page, I simply turn off and close the webpage.

I am not personally in the habit of sending friend requests to people I don’t know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook follow button on a website and sent a friend request. This has now been accepted. BUT I still don’t receive business updates, but rather the photos, comments, friend updates, etc. of not only the person in question but their friends as well who I equally don’t know from Adam. Have I made my point?

3. Brand Newsfeed

A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your success in reaching and engaging with people. Think of it as a person’s inbox to which you deliver your entire Business Page related news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it is far less time-consuming to keep up to date and a sentence or two is all it takes for you to potentially obtain new Fans and increased exposure.

But let’s also not forget the reverse, because what you read from others in your own Page Newsfeed will not only provide a wealth of inspiration and material for your own content ideas but also provide further opportunities for you to comment on the posts of others and be seen by their Fan/Friends.

The bottom line is that without your Page Newsfeed, you wouldn’t be seen or noticed on Facebook – it really does embody the Domino Effect!

In essence, your Page Newsfeed equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.

Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.

4. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

Well it’s a good job that this isn’t the case – another highly advantageous feature of Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximising the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.

5. The Sky’s The Limit!

Did you know that a Facebook Profile is limited to 5,000 friends? Not that I know anybody with that number and if I did, I’m pretty sure they’d be too thinly spread to ever spend any time with yours truly!

A Facebook Business Page is a different story with no limit to the number of Likes it can receive. Whilst 5,000 friends on a Facebook Profile might be met with scorns of derision about its authenticity, if you’ve got 5,000 or more Likes on your Business Page you’re going to be held in pretty high regard. But why stop there?!

6. Google Search Results

Whilst it is key that your online activity focuses on driving traffic back to your website, Social Media is the lifeblood of your overall online presence. Facebook Pages are indexed by Google which means that they are optimised for search engines. So the more active you are the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.

7. And The Winner Is…

Who doesn’t love a freebie?! Contests/Competitions are a great way to build engagement with your followers/Fans and also incentivise other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business.

They are, in my humble opinion, one of the most fun and creative Facebook Business Page features and something else that a Facebook Profile cannot offer. The main reason for this is that they are generally only available via Apps or Advertising which Profiles do not offer the software for and, in the case of Apps, generally only installable to Facebook Tabs (see 12.), another exclusive Business Page feature.

Contests are a really effective way of incentivising people to share your Business Page or content and grow your Likes. Enough said?

8. Featured Likes

This enables you to showcase the pages of other brands/businesses that you Like – providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.

Simply clicking on the ‘Like Pages’ link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies & Organisations. Of course, businesses similar to you or those whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.

9. Business Page Owners

As with the content management system of a website, an Administrator of a Business Page can delegate administration rights to other Facebook account holders with a tier of different permission levels, which as well as allowing you to work smarter and free up your own time to focus on other areas of your business, provides an additional level of security because you don’t have to give them the username/password for your own Facebook account.

10. Featured Business Page Owners

You can also make anybody who is already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will simply associate them with the Business Page by displaying their Facebook Profile Picture in the About section of your Business Page and also state that they are a Business Page Owner on their Facebook Profile. For my own business, the benefit of this is to allow people to see who the people in the business are, in the same way as the About Business Page of a website does.

11. Business Showcase

A Facebook Business Page allows you to display such information as your business’s opening times, location map, telephone number, email address(es) and website address(es), etc. without compromising any of your personal contact details, such as a mobile number, Gmail address, etc.

In the website section you can also add up to three addresses of your choosing in addition to your business site – some suggestions are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.

You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.

12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).

13. Advertising & Promotions

Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!

Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.

Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see 19.).

Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.

14. I’m just Checking in!

The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.

Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!

15. Notes

This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.

Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.

You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.

Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.

Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!

Do you use the Facebook Notes tool – if so, what for?

16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?

There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.

17. Link Your Business Page To Twitter

If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!

18. Unique Username

A unique username or Vanity URL, such as Facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.

Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).

19. Analyse Your Page’s Activity

Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.

As defined by Facebook, “Insights provides Facebook Business Page owners… with metrics around their content. By understanding and analysing trends within user growth and demographics, consumption of content, and creation of content, Business Page owners… are better equipped to improve their business with Facebook.”

Ultimately, Facebook Insights provide a platform for something you should really be checking anyway – what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.

Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!

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Trends in Professional Event Planning

Trends in Professional Event Planning

Event planning or meeting planning companies supervise and coordinate the strategic and logistic activities necessary for the production of events.

Event planning includes planning the budget of the event, selection of dates and establishing alternate dates, selection and reservation of the event site, acquiring permits (alcohol permits, insurance licenses, etc), and arrangement of transportation and parking for the attendants.

Event planning may also include;developing a theme for the event, arranging for audio systems, arranging décor for the site of the event to match its theme, arranging tables, chairs, and tents, event support and security, catering, police support, fire safety arrangements, arranging portable toilets, arrangement of parking and signage for the attendants’ convenience, emergency plans, arranging support from health care professionals and aid stations, and clean-up after the event.

The most important step in planning of any event is to determinethe purpose of the event, whether it is for a wedding, a company meeting, festival, graduation ceremony or any other event. After this step, the planner can plan accordingly and make arrangements that would be suitable for the particular event. The event planner needs to choose entertainment, location, guest list, audio system, food, seating and theme. The location for an event depends on the type of event, but the most preferred locations are hotels, convention centers, and reception halls.

An event planner must manage time wisely for the event, and also the length of preparation needed for each event, to make each event a success.

Sustainable event management is the process of event planningemployed to plan an event with a reason of particular concern for particular environmental, economic and social issue. Sustainability in event management requiresdecision making in the planning that is socially and environmentally responsible.This involves incorporation ofmyriad sustainable principles in all levels of event organization. Sustainable event management aims to ensure that an event is hosted responsibly. It represents the total package of interventions at an event, and must be done in an integrated manner. Event greening needs to start at the inception of the project, and must involve all the key role players such as clients, organizers, venues, sub-contractors and suppliers.

Event planning companies Chicago offers are rare as event planning is a new trend, and not many event planning companies Chicago has are well experienced in this profession. Companies providing professional services in meeting planning Chicago has are new and many of them provide only basic services. Meeting planning Chicago companies offer might be of good professional caliber, but one must be careful in making the right choice, as many companies are still too inexperienced to be trusted for good service.

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